Can't buy me love? Walking the ethical fundraising tightrope

Can’t buy me love? Walking the ethical fundraising tightrope

“The worst kind of business environment, mixed with moral manipulation,” was how a friend of mine described fundraising in a large charity. I sympathise with those fundraisers, because I’ve worked in fundraising teams with heavy bottom lines and sky-high targets. Producing high returns on investment is the constant pressure on fundraisers so it’s not surprising...