‘Out damn logo!’ A week of oil-sponsorship controversy in the theatre world

‘Out damn logo!’ A week of oil-sponsorship controversy in the theatre world

Phew! There’s been so much going on this last week in terms of various interventions and speaking out on the controversial subject of BP sponsorship that at times it’s been hard to keep up. Here’s handy timeline to help keep people in the loop. Things had already been simmering away following renowned actor Mark Rylance...
Mark Rylance, BP & the Olympics

Mark Rylance, BP & the Olympics

It was heartening to hear Mark Rylance on the Today Programme this morning talking about his involvement in the Olympics opening ceremony and his discomfort about BP (and McDonalds) sponsorship. The award-winning actor, theatre director and playwright said that he’d been asked to take part, and the interviewer suggested he could have said no, to...

BP piggybacks on London Olympics to generate social acceptance

BP brand hypocrisy continues, with Marketing Magazine reporting on the company’s plans for the London Olympics in 2012. Energy company BP has appointed agencies Landor and Ogilvy to handle its sponsorship of London 2012. Tony Hayward, executive director of BP, said that […] as BP is the UK’s biggest company with headquarters in London, the 2012 Olympics...